A&BC Chewing Gum (English)
Footballer - Green backs

Another popular A&BC set. The backs included a Football Facts quiz. Series 1 comprises cards 1 to 64, Series 2 cards 65 to 117 and Series 3 cards 117 to 170. The 3 checklist cards are unnumbered. Two players (Lawrence and Woodfield) have card number 117.

Number in set: 174
Gallery: Arsenal, Burnley, Chelsea, Coventry City, Derby County, Everton, Ipswich Town, Leeds United, Leicester City, Liverpool, Manchester City, Manchester United, Newcastle United, Nottingham Forest, Sheffield Wednesday, Southampton, Stoke City, Sunderland, Tottenham Hotspur, West Bromwich Albion, West Ham United, Wolverhampton Wanderers, Checklists
Checklists (set): Series 1, Series 2, Series 3, Set
Checklists (team): Series 1, Series 2, Series 3, Set
Special: Green-back wrappers gallery
Special: A&BC Chewing Gum variants and error cards
Special: A&BC counter boxes gallery

Crinkle-cut photographs

Crinkle-cut photographs. Attractive black and white photograph cards with a crinkle-cut edge. Numbers 1 to 18 were issued with Series 2 of the Green Backs. Numbers 19 to 36 were issued with Series 3.

Number in set: 36
Gallery: N/A
Checklists: Series 1 (1-18), Series 2 (19-36), Team checklist

World Cup Posters

World Cup Posters. A super set of posters. You bought the posters through buying the bubble gum packets (6d each). The player photographs (see below) came for free with the posters.

Number in set: 16
Gallery: Set gallery
Checklists: Set checklist
Special: A&BC counter boxes gallery

World Cup Footballers

Super attractive cards for the 1970 England World Cup Squad. Available in two forms - with or without an embossed Jules Rimet trophy. These cards were issued with the World Cup Posters above.

Number in set: 37
Gallery: Set gallery
Checklists: Set checklist, Team checklist

A&BC Chewing Gum (Scottish)
Footballers - Blue backs

A set of 75 cards plus two checklists, issued as two series. Whereas the previous Scottish sets had only players from Scottish clubs, this set included a number of Scottish players from English clubs. The checklists are unnumbered, so I have included them in the series they refer to.

Number in set: 77 (42 in Series 1, 35 in Series 2)
Gallery: Series 1, Series 2
Set checklists: Series 1, Series 2, Set
Team checklists: Series 1, Series 2, Set
Special: A&BC counter boxes gallery

Crinkle-cut photographs

Attractive black and white photograph cards with a crinkle-cut edge. These cards were issued with the Blue back set.

Number in set: 15
Gallery: Set gallery
Checklists: Set checklist, Team checklist

Anglo Confectionery
Football Quiz

Picture cards with Football Quiz. Each card has Quiz questions on the back, with the answers available on the following card. The interesting thing about this set is the variety of players and clubs featured, not just the elite club players but inclusions from Bury, Chester, Darlington, Lincoln City, Port Vale, Southport, York City, to name but a few...

Number in set: 84
Gallery: Set gallery
Checklists: Set checklist or Team checklist

National Team Colours

A rare set of 56 attractive cards. Each card states 'Colours of national teams shown in this series are colours officially registered with F.I.F.A. - Federation Internationale de Football Association, the governing body of World Football.

It must be remembered that national sides wear, on occasions, alternative colours and also that some countries may have registered new colours since the publication of this series'.

I'm not sure who selected the 56 teams, but there are some strange choices. For example, Congo Kinshasa, Basutoland and Sierra Leone are featured while the likes of Czechoslovakia, Portugal, Bulgaria and Wales are not.

Number in set: 56
Gallery: Set gallery
Checklist: Set checklist

Coffer Sports Limited
Postcards, posters and cards

Around 1970 Coffer produced three different styles of player photos. They produced 'posters', with a player name and number on the front, as well as the Coffer name clearly identified. They also produced small 'cards' (60mm x 36mm) with the same images as the poster, again with blank backs and the details on the front (see Ron Davies image). In addition, they produced 'postcards', with 'Coffer, London' on the back plus the player name and card number. The posters, cards and postcards all seem to have the same images and numbers, though the postcards have a 'P' prefix (e.g. Alan Ball, P105).

Nobody really knows how many of these there are, or when they were produced. The lowest number that I know of is 101. I've dated the start of this set based on the teams i.e. Martin Peters (P126) is recorded as West Ham, and Jimmy Greaves (P111) is recorded as Tottenham. The two swapped clubs as part of a deal in March 1970. Coffer also seem to have produced subsequent series of these cards, numbered P201 etc at later dates. They feature players such as Charlie George and Steve Heighway, so clearly dating after 1969/70.

Number in set: Perhaps as many as 200
Gallery: Set gallery

Daily Mail
World Cup Wallchart

In anticipation of the Mexico 70 World Cup the Daily Mail produced a large colour World Cup Wallchart. The wallchart has spaces for the 22 members of the England squad. Each space on the wallchart notes that 'The coupon for this colour picture & biography will appear in the Daily Mail from April 6th. The set of stickers for the wallchart, available as a single sheet of glue-backed stickers, actually comprises 28 stickers, the sheet noting that 'These 28 players are the travelling party for Mexico named by Sir Alf Ramsey on March 25th. His final squad of 22 will be announced eight days before the May 31 World Cup kickoff". Each sticker has 'Daily Mail World Cup Souvenir' printed, plus a player biography.

Number in set: 28
Gallery: Set gallery

Daily Sketch
World Cup Souvenir

The World Cup Souvenir Cards were produced to acknowledge 'England World Cup candidates plus international stars of world renown'. The cards were obtained by cutting out coupons which appeared in the Daily Sketch. You needed to collect 5 coupons then send them to the newspaper who sent you 5 cards (as a strip of 5). The first coupons appeared in the newspaper dated 23 February 1970.

The Daily Sketch later issued a 'Stop Press' which advised 'You can now get your complete set of 40 World Cup Colour Cards in three weeks instead of seven. All you have to do now is send in Twelve Coupons for the other 35 cards. Start collecting your coupons from the Daily Sketch from Monday, March 2nd'. The cards were designed to be cut out from their strip of 5 and stuck individually into the Mexico 1970 World Cup Souvenir Album, which cost 1/3 at the time. Some cards therefore appear on the market in strips, while most appear singularly.

Number in set: 40
Gallery: N/A
Checklists: Set checklist or Team checklist

World Cup Transfers

These transfers were issued as two sheets, each of 14. They were often cut into single transfers and stuck onto school books. I'm not sure how you got them or much more about them. The stickers were designed to be stuck onto the Daily Sketch 1970 World Cup Picture Chart.

Number in set: 28
Gallery: Set gallery
Checklists: Set checklist or Team checklist

World Cup Coin Collection

In 1970 Esso commissioned 30 coins depicting the England squad for the World Cup. The coins are made of solid metal, and were wrapped for distribution through petrol stations. You were given a coin each time you bought four gallons of petrol, or two coins if you bought eight.

Two options were available for storing and displaying the coins. The free red card provided 30 slots to hold the coins. The blue mounting board could be bought from Esso petrol stations for 2/6. The board was made of thick card and the coins pressed into holes.

There is a special, very rare, set of these coins made of solid bronze by the Franklin Mint for presentation by the Esso Petroleum Company Ltd. These coins come in a blue presentation folder (see picture).

Rarer still there is also a Sterling Silver set by Franklin Mint, presented only to Sir Alf Ramsay, each player, plus each Director of Esso Petroleum (this fact confirmed by the son of one of the Directors). The sets presented to the players have the player name embossed on the front of the presentation folder, the sets presented to the Directors do not.

A special gallery of these coins is available below, including special statistics of the appearances and goals of each of the squad members at the World Cup.

Number in set: 30
Gallery: Set gallery
Checklists: Set checklist, Team checklist

FKS Publishers
The Wonderful World of Soccer Stars 1969/70

The Wonderful World of Soccer Stars in Action. Similar to the previous year's album, except that the player biographies are no longer printed on the backs of the cards. The now familiar phrase 'A full biography of this player will be found in the appropriate space in the album' first appears. Album: Price 2s 6d.

Number in set: 330
Packet: 7 stickers for 6d
Gallery: Arsenal, Burnley, Chelsea, Coventry City, Crystal Palace, Derby County, Everton, Ipswich Town, Leeds United, Liverpool, Manchester City, Manchester United, Newcastle United, Nottingham Forest, Sheffield Wednesday, Southampton, Stoke City, Sunderland, Tottenham Hotspur, West Bromwich Albion, West Ham United, Wolverhampton Wanderers.
Checklists: Set checklist
Special: FKS album gallery

Football Pictorial & Football Supporter
Super Strikers and Team Sets

For most of their relatively short lives these football magazines produced colour pictures on the back cover, which were to be cut out as individual cards. These have now become quite collectible.

I'm indebted to Guy Mitchell who provided a set of images from which I was able to produce the checklists below, sorted by players, teams and the magazine issues.

Number in set: 326
Gallery: N/A
Checklists: Issues, Players, Teams

IPC / Fleetway
A complete record of the World Cup 1970

Presented free with the Valiant. An interesting poster issued by the IPC comic in their 6 May 1970 issue. It had spaces for you to fill in all of the results from the World Cup, including team selections and scorers. Most interestingly the poster has 16 spaces for stickers which were issued with the comic in four sheets (see below). These stickers are unnumbered and have no other features to identify them with this poster, so they are rare finds if still unstuck.

Number in set: 16 player stickers and 16 flags (four sets of flags were issued by the Valiant so that you had enough to complete the poster).

Shoot stand-up figures

Bobby Moore was the central figure when Shoot Magazine was released on 16 August 1969. The magazine used the phrase 'Bobby Moore writes for you...'. In it's fourth edition (dated 6 September 1969) Shoot gave away a 'super stand-up colour figure of Bobby Moore - the player of players'. Inside the magazine was a full-page, colour advertisement with a 'sensational offer, exclusive to Shoot readers'. A set of 8 stand-up figures, with an average height of 7", could be purchased for only 3s 9d. This was the first set of 8, followed by three other sets, meaning that there was a total of 32 stand-ups which you could buy, plus the original Bobby Moore.The second set was available in the Shoot magazine dated 13 September, the third set 25 October and the fourth set some time after that (not sure of the exact date). Since you had to buy them, these stand-ups are very rare.Thanks to Jim and Dee for providing the images for this gallery.

Number in set: 33
Gallery: Set gallery

My favourite soccer stars (Blue backs)

A set of 160 small cards that most boys of the period will remember. They were issued as sets of 32 cards in 5 different comics. The cards came in sheets of 8 per comic, so you had to buy 5 comics for 4 weeks to collect the whole set. The cards could be mounted in small albums presented free with the comics. Fortunately the mounting was done by slipping the cards into slits by their corners, so the cards should never have been glued. This means that a number of the cards have survived in excellent condition. The cards featured a number of players from lesser known clubs and lower divisions, so proved quite popular to a wide audience. The comics were: Buster, Lion, Scorcher, Smash and Tiger. The publication dates were: February 7, 14, 21 and 28, 1970. Scorcher comic only commenced publication on 10 January 1970, so this was obviously a vehicle to promote the new comic. Smash had begun in 1966, but didn't last much past these cards, ending in 1971.

Number in set: 160 (32 x 5)
Galleries: Buster, Lion, Scorcher, Smash, Tiger
Checklists: Set checklist and Team checklist

Patterson Blick, Instant Picture Books

In late 1969 or early 1970, Patterson Blick produced a series of well-written and well-produced Instant Picture Books. The books were compiled by Dennis Knight, illustrated by Ralph Bruce. Number 24 in the series is entitled 'Football'. It includes 10-pages of text on football, and a double-page inside spread and inside back cover for kids to apply the transfers provided. The transfers were produced for Patterson Blick by Letraset, and numbered GK27. The Instant Picture Book is © 1970 Patterson Blick. The transfers are © 1969.

The initial series of Instant Picture Books was 28, though the Football book states 'Watch for new titles'.

Number in set: 40+
Gallery N/A
Checklists: N/A

Monty Gum
International Football Teams

A set of team pictures produced for the international market which includes 12 English teams. I'm showing a scan of the packet which they came in plus one card. The back of the packet is written in Dutch, so its all foreign to me. However, I suspect that it says that the backs of all of the cards make up a 4-colour poster of Benfica. The Benfica picture is the same image as card number 57 from the set. There are no markings on the cards to indicate that they are produced by Monty Gum or are part of this set.

I'm not sure how many countries these cards were sold in, but they don't seem overly common, so perhaps just a handful. There was nothing else from Monty Gum in England for another 6 years, so let's assume that they didn't sell too well in England in 1969 and 1970. A pity really, because they showed some promise.

Number in set: 72
Gallery: Set gallery, Benfica team picture gallery
Checklists: Set checklist, Team checklist


A set of 24 cards included in packs of Shredded Wheat. There are two varieties of these cards, perhaps representing an initial print run and a reprint. One set has 'Nabisco Foods, Welwyn Garden City, Herts' on the back, while the other has 'Nabisco Foods Ltd., Welwyn Garden City, Herts'.

The back of the cards says 'Don't miss this exclusive offer of glossy full colour photographs (size 7" x 5") mounted in autographed folders of your favourite stars in the current series'. I wonder how many still exist?

Number in set: 24
Gallery: Set gallery
Checklists: Set checklist, Team checklist

Mexico 1970

For the Mexico 70 collection Panini issued two different sets of cards and stickers. In Italy they produced green back and red/blue cards, and for the rest of the world (international market) they produced red/black cards.

The international cards were printed by Edizioni Panini, Modena, Italy with English, French and German text on the backs. They were distributed in the U.K. by Thorpe and Porter (Sales) Limited, Melton Road, Thurmaston, Leicester. This red/black set is regarded as Panini's first ever English set, though subsequent to this they switched to producing cards for the U.K. market under the name 'Top Sellers' until 1977 when they returned as Panini. See the separate Top Sellers page for details.

In Italy Panini cards were sold in the 1960s and early 1970s in packets containing four cards each at the cost of 10 lire. In each packet one card had the word VALIDA or BISVALIDA printed on the back. The Valida cards were one-point premium cards and Bisvalida two-points ('Bis' in Latin meaning two). Italian boys sent to Panini all the Valida and Bisvalida cards they collected and received desirable items not always available at cheap prices in shops like leather footballs, shirts of the favourite teams (in wool!), football shoes and so on. To give you an idea, to have a leather football a boy had to collect and send to Panini 300 Valida cards or 150 Bisvalida.

I am reliably informed that for the Mexico 70 set Panini charged 20 lire per packet and only provided 3 cards, and only Bisvalida cards were included (so each pack included two green back cards and one bisvalida). Note that the Bisvalida cards were not part of the international set, and therefore not part of the UK collection. Since many Bisvalida cards were returned to Panini to redeem gifts you normally find the green back cards available today.

Two different versions of the album were printed. The international album is shown on this page. The Italian album has a yellow band down the left and an image of a player doing an overhead kick in front of the Earth. The Italian album had an order form insert which included 4 red/blue cards or an unopened packet. You had to cut these cards with scissors from the form, and separate the four cards from each other before sticking in the album. To the best of my understanding the Italian set was all green cards except for the red-blue ones that you received with the album.

This is a very high quality set of cards in an excellent album. It is very collectable, and therefore album, stickers and cards fetch high prices. The stickers are self-adhesive, with a peel-off back. The cards are designed to be glued into the album. If you collect the stickers it is therefore ideal to collect them with their backing paper, though you may find that the glue has not lasted the tests of time. If you collect the cards it is best to collect them in 'never been stuck in an album' condition.

The set comprises the following (with galleries available via each link):

Mexico 70 (5 stickers, 1 card)
World Cup history 1930 - 1966 (8 stickers, 32 cards)
Group 1
Mexico (2 stickers, 15 cards)
Belgium (2 stickers, 12 cards)
El Salvador (2 stickers, 12 cards)
C.C.C.P. / U.S.S.R. (2 stickers, 15 cards)
Group 2
Italy (2 stickers, 15 cards)
Uruguay (2 stickers, 12 cards)
Sweden (2 stickers, 12 cards)
Israel (2 stickers, 12 cards)
Group 3
Brazil (2 stickers, 15 cards)
England (2 stickers, 15 cards)
Czechoslovakia (2 stickers, 12 cards)
Romania (2 stickers, 12 cards)
Group 4
Bulgaria (2 stickers, 12 cards)
Peru (2 stickers, 12 cards)
Morocco (2 stickers, 12 cards)
Germany (2 stickers, 15 cards)

Number in set: 288 (42 stickers, 242 cards)
Checklists: Set checklist or Team checklist
Scott Paper Company
Scotties Famous Football Teams

Scotties were a brand of facial tissues launched by the Scott Paper Company in 1943 to compete with Kleenex. What is a company like this doing producing football cards I hear you ask? This set of rare cards is labelled 'Series 1', but I'm not aware that a second series was ever produced, which is a pity since they are high quality cards.

It's a little hard to date this set exactly. The photos used are quite old - for example, the Arsenal photo includes Jim Furnell who left the club in August 1968. The Leeds United card and team photo includes Jimmy Greenhoff, but notes "now with Birmingham City". This transfer occurred in August 1968, suggesting that the team photos and player list details pre-date the card texts. However, the Manchester United team photo includes Alan Gowling, who only joined the Red Devils in September 1968. The Newcastle United photo includes Gordon Marshall, who was transferred to Nottingham Forest in October 1968, but this transfer is not noted on the card.

By way of contrast the text on the rear of the cards includes details of the complete 1968/69 season, include the March 1969 League Cup final result and the June 1969 Inter-Cities Fairs Cup win by Newcastle United. This suggests that the set was produced sometime in the 1969/70 season.

One peculiarity with this set, at least with the copy I own, is that the West Bromwich card is smaller than the others!

Number in set: 9
Gallery: Set gallery
Checklists: Set checklist

The Sun

The Sun's first ever set of football cards, a set of coloured drawings given away, I think, with tokens from the newspaper. The cards came as part of a sheet, with all 22 cards in a long strip format with two side by side portraits by eleven cards underneath. The stickers are actually ordered by club alphabetically in the strip.

Number in set: 22
Gallery: Set gallery
Checklist: Set checklist, Team checklist

World Cup 1970 Souvenir Chart

In early 1970 the Sun produced a Souvenir Wallchart (price 1/-) in anticipation of the 1970 Mexico City World Cup. The chart had spaces for a number of stickers, which you ordered from the Sun. The stickers were: Great British players of the past (22 stickers), Flags of World Cup Nations (16 stickers), Stars of previous World Cups (16 stickers), England's squad for Mexico (28 stickers). You sent away to the Sun on an application form for each of the different sets. The Sun then posted them to you.

Number in set: 82
Gallery: Stars of previous World Cups

Soccer Calendar 1970 Souvenir Wallchart .

The wallchart has spaces for a number of stickers, which you ordered from the Sun. The stickers were: Teams (22 stickers), Club Crests (22 stickers), Captains (22 stickers)

Each special coupon collected from the Sun newspaper entitled you to one sticker, though you had to collect 22 before you could send them away. As with the World Cup wallchart most of these stickers ended up on the wallcharts, so it is rare to find them in sheets.

Number in set: 66
Gallery: Captains, Crests, Teams

Famous Footballers

In 1969 Texaco issued a series of bronze-coloured coins, which could be placed into a plastic holder. These are quite rare. If you can collect a full set of the coins then you have a good collection, but much better to have them in the plastic holder.

Number in set: 20
Gallery: Set gallery

D. C. Thomson
The Great Stars of Football 1970

A set of 16 cards in a plastic wallet, issued with the Wizard comic. The Wizard comic was relaunched on 14 February 1970, and 8 of these cards were given out with the plastic wallet with No. 2 (21 February), and the remaining 8 cards with No. 3 (28 February).

Number in set: 16
Gallery: Set gallery.

Football Favourites

Football Favourites, presented with the Victor. A set of 2 posters, each with 8 panels of colour and black and white photos.

No 1 includes Emlyn Hughes, Tommy Lawrence (Liverpool), Bobby Tambling (Chelsea), Brian Kinsey (Charlton), Peter Eustace (Sheff. Wed.), Gordon Banks (Stoke), Terry Hennessey (Notts. For.), Ron Davies (Southampton), Graham Cross (Leicester City), Maurice Setters (Coventry), Francis Lee (Man. City), Len Ashurst (Sunderland), Brian Whitehouse (Orient), Peter Gelson (Brentford), George Jones (Bury), John Hughes (Celtic), Tony Waiters (Blackpool), David Shaw (Huddersfield), Pat Stanton (Hibernian), Bobby Woodruff (Crystal Palace), George Graham (Arsenal), Ken Mulhearn (Man. City), Alan Oakes (Man. City), Henning Jensen, Preben Arentoft, Børge Thorup, Per Bartram (Morton), Rodney Marsh (Q.P.R.), John Cushley (West Ham), Mick Jones (Leeds Utd.), Richard Hale (Watford), Fred Pickering (Birmingham), Dennis Gillespie (Dundee United), John Trollope (Swindon), Ken Wimshurst (Bristol City), Oliver Conmy (Peterborough), Norman Piper (Plymouth), John Toshack (Cardiff), Neil Hague (Rotherham), David Best (Oldham), Maurice Kyle (Oxford), Norbert Lawton (Brighton), Barry Lines (Northampton), James White (Bournemouth), Hugh Curran (Norwich).

No 2 includes Alex Brown (Everton), Denis Law (Man. Utd.), R Moller (Hearts), Alan Ball (Everton), Roger and Ian Morgan (Q.P.R.), Roger Hunt (Liverpool), G Stewart (Dundee), Peter Osgood (Chelsea), John O'Rourke (Ipswich), Bobby Hope (W.B.A.), Gordon Wallace (Raith Rovers), Eddie Presland (Crystal Palace), Phil Parkes (Wolves), Gerry Taylor (Wolves), Peter Rodrigues (Leicester), Lew Chatterley (Aston Villa), Jack Charlton (Leeds), Bobby Moore (West Ham), Bobby Ferguson (West Ham), Sandy Jardine (Rangers), Alan Mullery (Tottenham H.), Bill Bentley (Stoke City), Chris Cattlin (Coventry City), Tony Dunn (Man. Utd.), John Gilchrist and Keith Weller (Millwall), Bobby Gould (Arsenal), Bobby Kellard (Bristol City), Jimmy Blain (Exeter), John Hobson (Barnsley), Peter Bebbington (Barrow), Vic Gomersall (Swansea), Anthony Gregory (Shrewsbury), Ray Dean (Reading), Graham Rusling (Scunthorpe), Ken Hodgson (Colchester), Les O'Neill (Darlington), Keith Jobling (Grimsby), Brian Gibbs (Gillingham), Tom Hallet (Bradford City).

Record of All Football Leagues

The Week-By-Week Record of All Football Leagues, presented with "The Victor". A fascinating booklet with pages for each of the English and Scottish leagues, including league ladders. In the centre of the booklet was a page of stickers with each of the 129 teams. The idea was that you cut out each of the team names, removed the backing paper and stuck them down in the correct place in the league tables. According to D.C. Thomson there was no need to wet the panels, they stick by themselves! Each week you could unstick the panels, move them and stick them down again. The panels would 'retain their stickiness no matter how often they are moved'. Where has this technology gone? P.S. I've got one of these, but unfortunately after 30+ years they are no longer able to be unstuck and restuck - pity!

Tonibell Manufacturing Co. Ltd
England's Soccer Stars

A set of 12 large and attractive cards issued in association with World Soccer magazine.

Number in set: 12
Gallery: Set gallery
Checklists: Set checklist or Team checklist

International Football Stars, 2nd series

The cards were able to be cut from the side of the tea packets. The quality of the cards therefore depends a lot on the person who cut them out, since this dictates how much of the packet was included, and how neat the borders will be. Some people cut them out with the accompanying text, while others cut around the picture only.

Number in set: 24
Gallery: Set gallery
Checklists: Set checklist or Team checklist

International Football Stars, 2nd series, Colour Pictures

If you collected any 12 of the tea packet cards you could send them away to Typhoo Tea and obtain a 10" x 8" colour photo of your favourite team, 'suitable for framing'. The address for postage was:

Typhoo Tea Ltd.,
REF. "2FS"
Birmingham 5

There are two known variants in this set, described in the Set Gallery.

Number in set: 24
Gallery: Set gallery
Checklists: Set checklist or Team checklist